Perigold’s Labor Day Campaign
I was tasked with presenting two design concepts for the Major Major Shopping Holiday, Labor Day.
Due to the brand’s limited involvement in promoting sales, this campaign needed to disrupt the market visually and drive traffic to site.
Services: Art Direction, Campaign Branding + Development, Asset Creation
Copywriter: Grady Ross
Concept 1: Summer’s end
The creative focuses on the emotive visuals through the use of elongated shadows, soft edges, and summer color palette.
Concept 2: Revitalize
This concept uses bold, energetic colors, overlapping organic shapes, and focuses on the unexpected change of perspective. Peaches are once again used as a visual element, but in a different approach.
Next steps
Stakeholders decided to move forward with Concept 1: Summer’s End visual direction as it closely ties back to the brand’s overarching seasonal direction.
Subtle Motion Visuals
A slight breeze motion was added to give the essence of a late summer’s afternoon.
