Joss & Main’s New Year Campaign
For Joss & Main’s New Year promotion, I concepted and art directed a balloon popping video. This concept was the brand’s first in-house filmed video for a promotional campaign. All visuals were filmed, edited, and brought into assets across site, email, and social.
Final results included increased click-through rates by +12% YoY and made it one of the highest engaged promotions of 2018.
Services: Art Direction, concepting, video retouching, asset creation
Behind-the-Scenes
