allmodern Seasonal Catalogs
We launched the Allmodern print catalog program in July 2016. In collaboration with Creative Director and Copy Lead, I drove a look and feel for these books defined by bold typography and high-contrast modern editorial design. I helped to establish a creative strategy for integrating bespoke style edits and tips — all while ensuring the spreads were shoppable and branded. Testing strategy included customer segment testing, a page count test and cover tests. All photography was shot in-house by Wayfair’s Photography Studio and Dwell Studio.
Services: Catalog layout design, typesetting, formalizing templates, creating editorial devices, defining color and font styles.
Copywriters: Barry Epstein & Lisa Lombardi
